Pre-purchase behaviour: Is there a cognitive dissonance?
The purpose of the study is to provide a better understanding of pre-decisional conflict between different states of buyers. The focus of the study is on the uncertainty; ambiguity, similarity, and overloaded uncertainty that induce post-decisional conflicts. On top of that, the researchers also ana...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AENSI Publisher
2014
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/272/ http://eprints.sunway.edu.my/272/1/CCG%20and%20DHT%20Prepurchase%20Behavior.pdf |