Pre-purchase behaviour: Is there a cognitive dissonance?
The purpose of the study is to provide a better understanding of pre-decisional conflict between different states of buyers. The focus of the study is on the uncertainty; ambiguity, similarity, and overloaded uncertainty that induce post-decisional conflicts. On top of that, the researchers also ana...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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AENSI Publisher
2014
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/272/ http://eprints.sunway.edu.my/272/1/CCG%20and%20DHT%20Prepurchase%20Behavior.pdf |
| _version_ | 1848801788748103680 |
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| author | Gan, Chin Chuan * Ding, Hooi Ting |
| author_facet | Gan, Chin Chuan * Ding, Hooi Ting |
| author_sort | Gan, Chin Chuan * |
| building | SU Institutional Repository |
| collection | Online Access |
| description | The purpose of the study is to provide a better understanding of pre-decisional conflict between different states of buyers. The focus of the study is on the uncertainty; ambiguity, similarity, and overloaded uncertainty that induce post-decisional conflicts. On top of that, the researchers also analysed the mediating effects between the dependent and independent variables using Structural Equation Modelling (SEM) in Malaysia within the context of computer purchase experience. The findings show that ambiguity uncertainty is an important antecedent to emotional and wisdom of purchase conflict state after their purchase decision. Whereas, overloaded and similarity uncertainty was found to indirectly effect both types of post-decisional conflict but indirectly effect through ambiguity uncertainty. |
| first_indexed | 2025-11-14T21:13:01Z |
| format | Article |
| id | sunway-272 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:13:01Z |
| publishDate | 2014 |
| publisher | AENSI Publisher |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-2722019-06-13T05:34:29Z http://eprints.sunway.edu.my/272/ Pre-purchase behaviour: Is there a cognitive dissonance? Gan, Chin Chuan * Ding, Hooi Ting HF Commerce The purpose of the study is to provide a better understanding of pre-decisional conflict between different states of buyers. The focus of the study is on the uncertainty; ambiguity, similarity, and overloaded uncertainty that induce post-decisional conflicts. On top of that, the researchers also analysed the mediating effects between the dependent and independent variables using Structural Equation Modelling (SEM) in Malaysia within the context of computer purchase experience. The findings show that ambiguity uncertainty is an important antecedent to emotional and wisdom of purchase conflict state after their purchase decision. Whereas, overloaded and similarity uncertainty was found to indirectly effect both types of post-decisional conflict but indirectly effect through ambiguity uncertainty. AENSI Publisher 2014 Article PeerReviewed text en http://eprints.sunway.edu.my/272/1/CCG%20and%20DHT%20Prepurchase%20Behavior.pdf Gan, Chin Chuan * and Ding, Hooi Ting (2014) Pre-purchase behaviour: Is there a cognitive dissonance? Australian Journal of Basic & Applied Sciences, 8 (5). pp. 35-40. ISSN 1991-8178 (Submitted) http://ajbasweb.com/old/ajbas/2014/Special%202/35-40.pdf |
| spellingShingle | HF Commerce Gan, Chin Chuan * Ding, Hooi Ting Pre-purchase behaviour: Is there a cognitive dissonance? |
| title | Pre-purchase behaviour: Is there a cognitive dissonance? |
| title_full | Pre-purchase behaviour: Is there a cognitive dissonance? |
| title_fullStr | Pre-purchase behaviour: Is there a cognitive dissonance? |
| title_full_unstemmed | Pre-purchase behaviour: Is there a cognitive dissonance? |
| title_short | Pre-purchase behaviour: Is there a cognitive dissonance? |
| title_sort | pre-purchase behaviour: is there a cognitive dissonance? |
| topic | HF Commerce |
| url | http://eprints.sunway.edu.my/272/ http://eprints.sunway.edu.my/272/ http://eprints.sunway.edu.my/272/1/CCG%20and%20DHT%20Prepurchase%20Behavior.pdf |