Differentiating persuasive factors for tourism booking websites: towards matrix factorization
The main challenges to increasing sales, usually lie with persuasion techniques and recommender systems. Persuasion Systems models (PSDs) analyse persuasion context, identifies the key issues and subsequently, enables mapping of persuasion techniques to functional requirements. This paper investigat...
| Main Authors: | , , |
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| Format: | Book Section |
| Published: |
Institute Electrical and Electronics Engineers
2022
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/2305/ |