Assessing Service Quality Using SERVQUAL Model: An Empirical Study on Some Private Universities in Bangladesh
The increased competitive academic environment pushes higher institutions to improve their service quality for meeting the market demands. It is thus necessary to assess the factors that satisfy students and make them loyal to the university. This study has focused on assessing service quality, usin...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI
2023
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/2264/ http://eprints.sunway.edu.my/2264/1/48.pdf |