Factors influencing consumers' purchase intention on organic foods via a theory of planned behaviour approach
Even though Asian countries are expected to become a dominant market for organic foods in the coming years, there are few studies which focused on young Asian consumers’ organic food purchase behaviour. This study aims to investigate how attitude, subjective norm, perceived behavioural control, and...
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| Format: | Article |
| Language: | English |
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Faculty of Tourism, Universitas Ciputra Surabaya
2023
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/2186/ http://eprints.sunway.edu.my/2186/1/factors%20influencing%20consumers%20purchase%20intention%20on%20organic%20foods%20via%20a%20theory%20of%20planned%20behaviour%20approach.pdf |
| _version_ | 1848802219558699008 |
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| author | Cheng, Su-Juan Jia, Hao-Xiang Wong, Philip Pong Weng* Wang, Lei |
| author_facet | Cheng, Su-Juan Jia, Hao-Xiang Wong, Philip Pong Weng* Wang, Lei |
| author_sort | Cheng, Su-Juan |
| building | SU Institutional Repository |
| collection | Online Access |
| description | Even though Asian countries are expected to become a dominant market for organic foods in the coming years, there are few studies which focused on young Asian consumers’ organic food purchase behaviour. This study aims to investigate how attitude, subjective norm, perceived behavioural control, and health concerns influence consumers’ intention to purchase and consume organic foods. A purposive sampling method was adopted for this study and a total of 289 usable questionnaires were collected for empirical testing of the postulated hypotheses using SPSS and structural equation modelling (SEM). The results showed that attitude, subjective norm, perceived behavioural control and health concern positively influenced intention. In addition, subjective norm positively influenced attitude while attitude played a partial mediation effect on the relationship between subjective norm and intention. Lastly, the theoretical and practical implications as well as the limitations of the study are discussed. |
| first_indexed | 2025-11-14T21:19:52Z |
| format | Article |
| id | sunway-2186 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:19:52Z |
| publishDate | 2023 |
| publisher | Faculty of Tourism, Universitas Ciputra Surabaya |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-21862023-05-02T23:45:32Z http://eprints.sunway.edu.my/2186/ Factors influencing consumers' purchase intention on organic foods via a theory of planned behaviour approach Cheng, Su-Juan Jia, Hao-Xiang Wong, Philip Pong Weng* Wang, Lei HF Commerce Even though Asian countries are expected to become a dominant market for organic foods in the coming years, there are few studies which focused on young Asian consumers’ organic food purchase behaviour. This study aims to investigate how attitude, subjective norm, perceived behavioural control, and health concerns influence consumers’ intention to purchase and consume organic foods. A purposive sampling method was adopted for this study and a total of 289 usable questionnaires were collected for empirical testing of the postulated hypotheses using SPSS and structural equation modelling (SEM). The results showed that attitude, subjective norm, perceived behavioural control and health concern positively influenced intention. In addition, subjective norm positively influenced attitude while attitude played a partial mediation effect on the relationship between subjective norm and intention. Lastly, the theoretical and practical implications as well as the limitations of the study are discussed. Faculty of Tourism, Universitas Ciputra Surabaya 2023-04-27 Article PeerReviewed text en cc_by_nc_sa_4 http://eprints.sunway.edu.my/2186/1/factors%20influencing%20consumers%20purchase%20intention%20on%20organic%20foods%20via%20a%20theory%20of%20planned%20behaviour%20approach.pdf Cheng, Su-Juan and Jia, Hao-Xiang and Wong, Philip Pong Weng* and Wang, Lei (2023) Factors influencing consumers' purchase intention on organic foods via a theory of planned behaviour approach. Journal of Tourism, Culinary and Entrepreneurship, 3 (1). pp. 98-116. ISSN 2776-0928 https://journal.uc.ac.id/index.php/JTCE/article/view/3681 10.37715/jtce.v3i1.3681 |
| spellingShingle | HF Commerce Cheng, Su-Juan Jia, Hao-Xiang Wong, Philip Pong Weng* Wang, Lei Factors influencing consumers' purchase intention on organic foods via a theory of planned behaviour approach |
| title | Factors influencing consumers' purchase intention on organic foods via a theory of planned behaviour approach |
| title_full | Factors influencing consumers' purchase intention on organic foods via a theory of planned behaviour approach |
| title_fullStr | Factors influencing consumers' purchase intention on organic foods via a theory of planned behaviour approach |
| title_full_unstemmed | Factors influencing consumers' purchase intention on organic foods via a theory of planned behaviour approach |
| title_short | Factors influencing consumers' purchase intention on organic foods via a theory of planned behaviour approach |
| title_sort | factors influencing consumers' purchase intention on organic foods via a theory of planned behaviour approach |
| topic | HF Commerce |
| url | http://eprints.sunway.edu.my/2186/ http://eprints.sunway.edu.my/2186/ http://eprints.sunway.edu.my/2186/ http://eprints.sunway.edu.my/2186/1/factors%20influencing%20consumers%20purchase%20intention%20on%20organic%20foods%20via%20a%20theory%20of%20planned%20behaviour%20approach.pdf |