Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective.

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Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective.

The theory of planned behavior (TPB) has dominated the limited number of green hotel visitation studies; however, those studies’ findings are often inconclusive or even controversial. Thus, research needs to move beyond using the TPB to measure consumers’ intention and behavior, and to experiment wi...

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Bibliographic Details
Main Authors:	Wang, Cen-Peng, Zhang, Qi, Wong, Philip Pong Weng*, Wang, Lei
Format:	Article
Published:	Frontiers Media 2023
Subjects:	G 154.9 Tourism
Online Access:	http://eprints.sunway.edu.my/2148/

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