Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective.
The theory of planned behavior (TPB) has dominated the limited number of green hotel visitation studies; however, those studies’ findings are often inconclusive or even controversial. Thus, research needs to move beyond using the TPB to measure consumers’ intention and behavior, and to experiment wi...
| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Frontiers Media
2023
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/2148/ |