Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective.
The theory of planned behavior (TPB) has dominated the limited number of green hotel visitation studies; however, those studies’ findings are often inconclusive or even controversial. Thus, research needs to move beyond using the TPB to measure consumers’ intention and behavior, and to experiment wi...
| Main Authors: | , , , |
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| Format: | Article |
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Frontiers Media
2023
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| Online Access: | http://eprints.sunway.edu.my/2148/ |
| _version_ | 1848802209987297280 |
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| author | Wang, Cen-Peng Zhang, Qi Wong, Philip Pong Weng* Wang, Lei |
| author_facet | Wang, Cen-Peng Zhang, Qi Wong, Philip Pong Weng* Wang, Lei |
| author_sort | Wang, Cen-Peng |
| building | SU Institutional Repository |
| collection | Online Access |
| description | The theory of planned behavior (TPB) has dominated the limited number of green hotel visitation studies; however, those studies’ findings are often inconclusive or even controversial. Thus, research needs to move beyond using the TPB to measure consumers’ intention and behavior, and to experiment with alternative theoretical frameworks to explain behavioral change. Valuebelief-norm theory of environmentalism (VBN) proposed that various facets of values can influence individuals’ beliefs, subsequently effecting their moral obligations, ultimately, their pro-environmental behaviors. Hence, this study aims to examine the relationship between value components (i.e., Biospheric, altruistic, collectivistic), beliefs (i.e., explicit and implicit attitude), norms (i.e., social and personal norm), and green purchase intention to visit green hotels. |
| first_indexed | 2025-11-14T21:19:43Z |
| format | Article |
| id | sunway-2148 |
| institution | Sunway University |
| institution_category | Local University |
| last_indexed | 2025-11-14T21:19:43Z |
| publishDate | 2023 |
| publisher | Frontiers Media |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-21482023-03-16T03:49:25Z http://eprints.sunway.edu.my/2148/ Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective. Wang, Cen-Peng Zhang, Qi Wong, Philip Pong Weng* Wang, Lei G 154.9 Tourism The theory of planned behavior (TPB) has dominated the limited number of green hotel visitation studies; however, those studies’ findings are often inconclusive or even controversial. Thus, research needs to move beyond using the TPB to measure consumers’ intention and behavior, and to experiment with alternative theoretical frameworks to explain behavioral change. Valuebelief-norm theory of environmentalism (VBN) proposed that various facets of values can influence individuals’ beliefs, subsequently effecting their moral obligations, ultimately, their pro-environmental behaviors. Hence, this study aims to examine the relationship between value components (i.e., Biospheric, altruistic, collectivistic), beliefs (i.e., explicit and implicit attitude), norms (i.e., social and personal norm), and green purchase intention to visit green hotels. Frontiers Media 2023 Article PeerReviewed Wang, Cen-Peng and Zhang, Qi and Wong, Philip Pong Weng* and Wang, Lei (2023) Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective. Frontiers in Psychology, 14. ISSN 1664-1078 https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1139116/full 10.3389/fpsyg.2023.1139116 |
| spellingShingle | G 154.9 Tourism Wang, Cen-Peng Zhang, Qi Wong, Philip Pong Weng* Wang, Lei Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective. |
| title | Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective. |
| title_full | Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective. |
| title_fullStr | Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective. |
| title_full_unstemmed | Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective. |
| title_short | Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective. |
| title_sort | consumers’ green purchase intention to visit green hotels: a value-belief-norm theory perspective. |
| topic | G 154.9 Tourism |
| url | http://eprints.sunway.edu.my/2148/ http://eprints.sunway.edu.my/2148/ http://eprints.sunway.edu.my/2148/ |