Impact of Online and Social Media Platforms in Organizing the Events: A Case Study on Coke Fest and Pakistan Super League.

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Impact of Online and Social Media Platforms in Organizing the Events: A Case Study on Coke Fest and Pakistan Super League.

Organizing events on an online platform seems to be a challenging task. Due to the COVID-19 pandemic, many companies all over the world have catered to an online system of ticketing for major events and use social media as a platform to create awareness and promote themselves. However, in the develo...

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Bibliographic Details
Main Authors:	Haider, S. A., Rehman, F., Tehseen, Shehnaz *
Format:	Book Section
Published:	Routledge. Taylor and Francis 2022
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.sunway.edu.my/2104/

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