Impact of Online and Social Media Platforms in Organizing the Events: A Case Study on Coke Fest and Pakistan Super League.
Organizing events on an online platform seems to be a challenging task. Due to the COVID-19 pandemic, many companies all over the world have catered to an online system of ticketing for major events and use social media as a platform to create awareness and promote themselves. However, in the develo...
| Main Authors: | , , |
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| Format: | Book Section |
| Published: |
Routledge. Taylor and Francis
2022
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/2104/ |