Do Materialistic Consumers Buy More During the COVID-19 Pandemic?: Social Consumption Motivation of Anxious Malaysians in the Face of Existential Threat of Death

Do Materialistic Consumers Buy More During the COVID-19 Pandemic?: Social Consumption Motivation of Anxious Malaysians in the Face of Existential Threat of Death

This study investigates the mediated moderating relationship of self-concept clarity, materialism, and social consumption motivation in the context of COVID-19 pandemic based on the terror management theory. The findings suggest that Malaysian consumers have high self-concept clarity about their mat...

Full description

Bibliographic Details
Main Authors: Toh, Seong-Yuen *, Yuan, Siew-Wai, Kaur, Ranita*
Format: Article
Language:English
Published: IGI Global 2022
Subjects:
HF Commerce
Online Access:http://eprints.sunway.edu.my/2103/
http://eprints.sunway.edu.my/2103/1/do%20materialistic%20consumers%20buy%20more.pdf

Similar Items

Similar Items