Do Materialistic Consumers Buy More During the COVID-19 Pandemic?: Social Consumption Motivation of Anxious Malaysians in the Face of Existential Threat of Death
This study investigates the mediated moderating relationship of self-concept clarity, materialism, and social consumption motivation in the context of COVID-19 pandemic based on the terror management theory. The findings suggest that Malaysian consumers have high self-concept clarity about their mat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IGI Global
2022
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/2103/ http://eprints.sunway.edu.my/2103/1/do%20materialistic%20consumers%20buy%20more.pdf |