The effect of social and personal norm on intention to patronize green hotels: extension of theory of planned behavior

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The effect of social and personal norm on intention to patronize green hotels: extension of theory of planned behavior

Despite most previous studies investigated the relationship between consumers’ attitude and behavior gap by adopting the theory of planned behavior (TPB). However, patronizing green hotels is still considered to be one of the most persistent challenges in behavioral transformation agenda. This paper...

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Bibliographic Details
Main Authors:	Wang, Lei, Zhang, Qi, Ding, Yan-Yun, Wong, Philip Pong Weng*
Format:	Article
Published:	Routledge 2022
Subjects:	G 154.9 Tourism
Online Access:	http://eprints.sunway.edu.my/2077/

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