The effect of social and personal norm on intention to patronize green hotels: extension of theory of planned behavior
Despite most previous studies investigated the relationship between consumers’ attitude and behavior gap by adopting the theory of planned behavior (TPB). However, patronizing green hotels is still considered to be one of the most persistent challenges in behavioral transformation agenda. This paper...
| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Routledge
2022
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/2077/ |