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Determinants of customer-based brand equity: evidence from CIMB

Bibliographic Details
Main Authors:	Nezakati, Hossein *, Azmir, Osman, Mazuki, Abdullah @ Muhammad, Mimi, Liana Abu, Asgari, Omid
Format:	Book Section
Published:	McGraw Hill Education 2012
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/2070/

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