Determinants of customer-based brand equity: evidence from CIMB

Determinants of customer-based brand equity: evidence from CIMB

Bibliographic Details
Main Authors: Nezakati, Hossein *, Azmir, Osman, Mazuki, Abdullah @ Muhammad, Mimi, Liana Abu, Asgari, Omid
Format: Book Section
Published: McGraw Hill Education 2012
Subjects:
HF Commerce
Online Access:http://eprints.sunway.edu.my/2070/

Internet

http://eprints.sunway.edu.my/2070/

Similar Items