Determinants of customer-based brand equity: evidence from CIMB
| Main Authors: | , , , , |
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| Format: | Book Section |
| Published: |
McGraw Hill Education
2012
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/2070/ |
| _version_ | 1848802192113270784 |
|---|---|
| author | Nezakati, Hossein * Azmir, Osman Mazuki, Abdullah @ Muhammad Mimi, Liana Abu Asgari, Omid |
| author_facet | Nezakati, Hossein * Azmir, Osman Mazuki, Abdullah @ Muhammad Mimi, Liana Abu Asgari, Omid |
| author_sort | Nezakati, Hossein * |
| building | SU Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T21:19:26Z |
| format | Book Section |
| id | sunway-2070 |
| institution | Sunway University |
| institution_category | Local University |
| last_indexed | 2025-11-14T21:19:26Z |
| publishDate | 2012 |
| publisher | McGraw Hill Education |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-20702022-04-28T12:23:55Z http://eprints.sunway.edu.my/2070/ Determinants of customer-based brand equity: evidence from CIMB Nezakati, Hossein * Azmir, Osman Mazuki, Abdullah @ Muhammad Mimi, Liana Abu Asgari, Omid HF Commerce McGraw Hill Education 2012 Book Section PeerReviewed Nezakati, Hossein * and Azmir, Osman and Mazuki, Abdullah @ Muhammad and Mimi, Liana Abu and Asgari, Omid (2012) Determinants of customer-based brand equity: evidence from CIMB. In: Contemporary issues in management and marketing. McGraw Hill Education, Malaysia, pp. 155-165. ISBN 9789675771439 https://www.academia.edu/3613576/Determinants_of_Customer_Brand_Based_Equity_Evidence_form_CIMB_pp163_170 |
| spellingShingle | HF Commerce Nezakati, Hossein * Azmir, Osman Mazuki, Abdullah @ Muhammad Mimi, Liana Abu Asgari, Omid Determinants of customer-based brand equity: evidence from CIMB |
| title | Determinants of customer-based brand equity: evidence from CIMB |
| title_full | Determinants of customer-based brand equity: evidence from CIMB |
| title_fullStr | Determinants of customer-based brand equity: evidence from CIMB |
| title_full_unstemmed | Determinants of customer-based brand equity: evidence from CIMB |
| title_short | Determinants of customer-based brand equity: evidence from CIMB |
| title_sort | determinants of customer-based brand equity: evidence from cimb |
| topic | HF Commerce |
| url | http://eprints.sunway.edu.my/2070/ http://eprints.sunway.edu.my/2070/ |