Marketing golden triangle for new era (OCB through HRE in AOP)

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Marketing golden triangle for new era (OCB through HRE in AOP)

This research attempts to propose a concept in Marketing New Era to present an approach (Golden Triangle) for achieving Organizational Citizenship Behavior (OCB) through Human Resource Empowerment (HRE) in Age of Par%cipa%on (AOP). The 9 stage Procedure for building this conceptual model is consider...

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Bibliographic Details
Main Authors:	Nezakati, Hossein *, Asgari, Omid
Format:	Conference or Workshop Item
Published:	2009
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/2056/

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