Marketing golden triangle for new era (OCB through HRE in AOP)
This research attempts to propose a concept in Marketing New Era to present an approach (Golden Triangle) for achieving Organizational Citizenship Behavior (OCB) through Human Resource Empowerment (HRE) in Age of Par%cipa%on (AOP). The 9 stage Procedure for building this conceptual model is consider...
| Main Authors: | , |
|---|---|
| Format: | Conference or Workshop Item |
| Published: |
2009
|
| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/2056/ |