Purchase intention for green cars among Chinese millennials: Merging the Value–Attitude–Behavior theory and theory of Planned Behavior
The value–attitude–behavior and the theory of planned behavior (TPB) appear to provide limited explanation for consumer green purchase behavior. This study aims to examine the relationship between pro-environmental value, consumption value, and TPB toward green car purchasing intention among the y...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media
2022
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| Online Access: | http://eprints.sunway.edu.my/1962/ http://eprints.sunway.edu.my/1962/1/Philip%20Pong%20purchase%20intention%20for%20green%20cars%20among%20chinese%20millenials-published%20article.pdf |
| _version_ | 1848802169103319040 |
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| author | Wang, Lei Zhang, Qi Wong, Philip, P. W. * |
| author_facet | Wang, Lei Zhang, Qi Wong, Philip, P. W. * |
| author_sort | Wang, Lei |
| building | SU Institutional Repository |
| collection | Online Access |
| description | The value–attitude–behavior and the theory of planned behavior (TPB) appear to provide limited explanation for consumer green purchase behavior. This study aims to examine
the relationship between pro-environmental value, consumption value, and TPB toward green car purchasing intention among the young Chinese generation. A total of 541
student responses were collected, and the results showed that altruistic value positively influenced subjective norm (SN) and perceived behavioral control (PBC), but negatively
influenced green purchase attitude (GPA). Biospheric value positively influenced GPA and PBC. Function value and emotional value positively influenced GPA, respectively, and
emotional value fully mediated the relationship between function value and GPA. Furthermore, GPA, SN, PBC positively influenced intention toward green car purchasing behavior, respectively, and SN mediated the relationship between GPA and intention. This study shows how pro-environmental value and consumption value can influence components of TPB in green car purchase intention. |
| first_indexed | 2025-11-14T21:19:04Z |
| format | Article |
| id | sunway-1962 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:19:04Z |
| publishDate | 2022 |
| publisher | Frontiers Media |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-19622022-03-08T10:16:27Z http://eprints.sunway.edu.my/1962/ Purchase intention for green cars among Chinese millennials: Merging the Value–Attitude–Behavior theory and theory of Planned Behavior Wang, Lei Zhang, Qi Wong, Philip, P. W. * BF Psychology The value–attitude–behavior and the theory of planned behavior (TPB) appear to provide limited explanation for consumer green purchase behavior. This study aims to examine the relationship between pro-environmental value, consumption value, and TPB toward green car purchasing intention among the young Chinese generation. A total of 541 student responses were collected, and the results showed that altruistic value positively influenced subjective norm (SN) and perceived behavioral control (PBC), but negatively influenced green purchase attitude (GPA). Biospheric value positively influenced GPA and PBC. Function value and emotional value positively influenced GPA, respectively, and emotional value fully mediated the relationship between function value and GPA. Furthermore, GPA, SN, PBC positively influenced intention toward green car purchasing behavior, respectively, and SN mediated the relationship between GPA and intention. This study shows how pro-environmental value and consumption value can influence components of TPB in green car purchase intention. Frontiers Media 2022-02 Article PeerReviewed text en cc_by_nc_4 http://eprints.sunway.edu.my/1962/1/Philip%20Pong%20purchase%20intention%20for%20green%20cars%20among%20chinese%20millenials-published%20article.pdf Wang, Lei and Zhang, Qi and Wong, Philip, P. W. * (2022) Purchase intention for green cars among Chinese millennials: Merging the Value–Attitude–Behavior theory and theory of Planned Behavior. Frontiers in Psychology, 13. ISSN 1664-1078 http://doi.org/10.3389/fpsyg.2022.786292 doi:10.3389/fpsyg.2022.786292 |
| spellingShingle | BF Psychology Wang, Lei Zhang, Qi Wong, Philip, P. W. * Purchase intention for green cars among Chinese millennials: Merging the Value–Attitude–Behavior theory and theory of Planned Behavior |
| title | Purchase intention for green cars among Chinese millennials: Merging the Value–Attitude–Behavior theory and theory of Planned Behavior |
| title_full | Purchase intention for green cars among Chinese millennials: Merging the Value–Attitude–Behavior theory and theory of Planned Behavior |
| title_fullStr | Purchase intention for green cars among Chinese millennials: Merging the Value–Attitude–Behavior theory and theory of Planned Behavior |
| title_full_unstemmed | Purchase intention for green cars among Chinese millennials: Merging the Value–Attitude–Behavior theory and theory of Planned Behavior |
| title_short | Purchase intention for green cars among Chinese millennials: Merging the Value–Attitude–Behavior theory and theory of Planned Behavior |
| title_sort | purchase intention for green cars among chinese millennials: merging the value–attitude–behavior theory and theory of planned behavior |
| topic | BF Psychology |
| url | http://eprints.sunway.edu.my/1962/ http://eprints.sunway.edu.my/1962/ http://eprints.sunway.edu.my/1962/ http://eprints.sunway.edu.my/1962/1/Philip%20Pong%20purchase%20intention%20for%20green%20cars%20among%20chinese%20millenials-published%20article.pdf |