The influence of MLM companies and agent attributes on the willingness to undertake multilevel marketing as a career option among youth

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The influence of MLM companies and agent attributes on the willingness to undertake multilevel marketing as a career option among youth

Purpose – The direct selling industry is experiencing phenomenal growth in Malaysia. The Domestic Trade, Cooperatives and Consumerism Ministry projects that there will be a 20 percent increase in volume of direct sales growth to RM5.5 billion in 2010, RM6.2 billion in 2011 and RM7 billion in 2012....

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Bibliographic Details
Main Authors:	Nga, Joyce Koe Hwee *, Soo, W. M.
Format:	Article
Language:	English
Published:	Emerald 2011
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/1929/ http://eprints.sunway.edu.my/1929/1/Joyce%20The%20influence%20of%20MLM%20companies%20and%20agent%20attributes%20on%20the%20willingness%20to%20undertake%20multilevel%20marketing%20as%20a%20career%20option%20among%20youth.pdf

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