The influence of MLM companies and agent attributes on the willingness to undertake multilevel marketing as a career option among youth
Purpose – The direct selling industry is experiencing phenomenal growth in Malaysia. The Domestic Trade, Cooperatives and Consumerism Ministry projects that there will be a 20 percent increase in volume of direct sales growth to RM5.5 billion in 2010, RM6.2 billion in 2011 and RM7 billion in 2012....
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald
2011
|
| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1929/ http://eprints.sunway.edu.my/1929/1/Joyce%20The%20influence%20of%20MLM%20companies%20and%20agent%20attributes%20on%20the%20willingness%20to%20undertake%20multilevel%20marketing%20as%20a%20career%20option%20among%20youth.pdf |