The influence of image consciousness, materialism and compulsive spending on credit card usage intentions among youth
Purpose – This study aims to bridge the gap in the literature on consumer behaviours such as image consciousness, materialism and consumer spending on credit card usage intentions among Malaysian college students. Design/methodology/approach – A purposive sampling design was employed using a sampl...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald
2011
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1928/ http://eprints.sunway.edu.my/1928/1/Joyce%20The%20influence%20of%20image%20consciousness%2Cmaterialism%20and%20compulsive%20spending%20on%20credit%20cardusage%20intentions%20among%20youth%20in%20Malaysia.pdf |