Does religiosity matter for green hotel selection? An empirical investigation on Chinese religious consumers

Does religiosity matter for green hotel selection? An empirical investigation on Chinese religious consumers

Previous investigation of green purchase attitude-behavior gap has shown inconclusive or even controversial results. Researchers appear to have under-estimated or ignored religiosity as an individual’s fundamental belief and core values that influence a consumer’s decision-making process. The purpos...

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Bibliographic Details
Main Authors: Wang, L., Wang, Z. X., Zhang, Qi, Wong, P. P. W. *
Format: Article
Language:English
Published: TEMAPOR 2021
Subjects:
G 154.9 Tourism
Online Access:http://eprints.sunway.edu.my/1860/
http://eprints.sunway.edu.my/1860/1/Philip%20Wong%20Does%20religiosity%20matter%20for%20green%20hotel%20selection%20-%20an%20empirical%20investigation%20on%20chinese%20religious%20consumers.pdf

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