Does religiosity matter for green hotel selection? An empirical investigation on Chinese religious consumers
Previous investigation of green purchase attitude-behavior gap has shown inconclusive or even controversial results. Researchers appear to have under-estimated or ignored religiosity as an individual’s fundamental belief and core values that influence a consumer’s decision-making process. The purpos...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
TEMAPOR
2021
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1860/ http://eprints.sunway.edu.my/1860/1/Philip%20Wong%20Does%20religiosity%20matter%20for%20green%20hotel%20selection%20-%20an%20empirical%20investigation%20on%20chinese%20religious%20consumers.pdf |