Key tea beverage values driving tourists’ memorable experiences: an empirical study in Hong Kong-style café memorable experience

Key tea beverage values driving tourists’ memorable experiences: an empirical study in Hong Kong-style café memorable experience

Purpose – Using consumption value theory, this study aims to examine the impact of tourists’ perceived consumption value dimensions of tea beverages offered by Hong Kong (HK)-style cafe´s, including taste value, price value, health value and emotional value, on tourists’memorable experience (ME),...

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Bibliographic Details
Main Authors: Cheung, M. L., Leung, Wilson K.S., Cheah, J. H., Koay, Kian Yeik *, Hsu, Bryan C. Y.
Format: Article
Language:English
Published: Emerald 2021
Subjects:
HF Commerce
G 154.9 Tourism
Online Access:http://eprints.sunway.edu.my/1850/
http://eprints.sunway.edu.my/1850/1/Koay%20Kian%20Yeik%20Key%20tea%20beverage%20values%20driving%20tourists%E2%80%99%20memorable%20experiences%20an%20empirical%20study%20in.pdf

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