Key tea beverage values driving tourists’ memorable experiences: an empirical study in Hong Kong-style café memorable experience
Purpose – Using consumption value theory, this study aims to examine the impact of tourists’ perceived consumption value dimensions of tea beverages offered by Hong Kong (HK)-style cafe´s, including taste value, price value, health value and emotional value, on tourists’memorable experience (ME),...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald
2021
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1850/ http://eprints.sunway.edu.my/1850/1/Koay%20Kian%20Yeik%20Key%20tea%20beverage%20values%20driving%20tourists%E2%80%99%20memorable%20experiences%20an%20empirical%20study%20in.pdf |