The purchase intention of Malaysian undergraduate students in regards to counterfeit luxury goods and its relationship with materialistic and ethical values

The purchase intention of Malaysian undergraduate students in regards to counterfeit luxury goods and its relationship with materialistic and ethical values

This study aims to measure Malaysian undergraduate students’ ethical and materialistic values, and their relationships with the purchase intention of non-deceptive luxury counterfeit goods. 200 questionnaires were distributed physically and via online. Items were adapted from the Muncy-Vitell, Spear...

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Bibliographic Details
Main Authors: Ong, Derek Lai Teik *, Ahmad Khairul Ariffin bin Kamaruddin, *, Bulathsinghalage, Channaka Nadira *, Seneviratne, Luke Aaron
Format: Conference or Workshop Item
Language:English
Published: 2013
Subjects:
H Social Sciences (General)
Online Access:http://eprints.sunway.edu.my/183/
http://eprints.sunway.edu.my/183/1/Derek%20Ong%20-%20The%20Purchase%20Intention%20of%20Malaysian%20Undergraduate%20Students.pdf

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