The purchase intention of Malaysian undergraduate students in regards to counterfeit luxury goods and its relationship with materialistic and ethical values
This study aims to measure Malaysian undergraduate students’ ethical and materialistic values, and their relationships with the purchase intention of non-deceptive luxury counterfeit goods. 200 questionnaires were distributed physically and via online. Items were adapted from the Muncy-Vitell, Spear...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/183/ http://eprints.sunway.edu.my/183/1/Derek%20Ong%20-%20The%20Purchase%20Intention%20of%20Malaysian%20Undergraduate%20Students.pdf |