The purchase intention of Malaysian undergraduate students in regards to counterfeit luxury goods and its relationship with materialistic and ethical values
This study aims to measure Malaysian undergraduate students’ ethical and materialistic values, and their relationships with the purchase intention of non-deceptive luxury counterfeit goods. 200 questionnaires were distributed physically and via online. Items were adapted from the Muncy-Vitell, Spear...
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| Format: | Conference or Workshop Item |
| Language: | English |
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2013
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| Online Access: | http://eprints.sunway.edu.my/183/ http://eprints.sunway.edu.my/183/1/Derek%20Ong%20-%20The%20Purchase%20Intention%20of%20Malaysian%20Undergraduate%20Students.pdf |
| _version_ | 1848801765832523776 |
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| author | Ong, Derek Lai Teik * Ahmad Khairul Ariffin bin Kamaruddin, * Bulathsinghalage, Channaka Nadira * Seneviratne, Luke Aaron |
| author_facet | Ong, Derek Lai Teik * Ahmad Khairul Ariffin bin Kamaruddin, * Bulathsinghalage, Channaka Nadira * Seneviratne, Luke Aaron |
| author_sort | Ong, Derek Lai Teik * |
| building | SU Institutional Repository |
| collection | Online Access |
| description | This study aims to measure Malaysian undergraduate students’ ethical and materialistic values, and their relationships with the purchase intention of non-deceptive luxury counterfeit goods. 200 questionnaires were distributed physically and via online. Items were adapted from the Muncy-Vitell, Spears-Singh and Belks scales to measure ethics, purchase intention and materialism respectively.
Findings showed a significant relationship between ethics and materialism exists as respondents who are reported to be ethical were also materialistic. These variables were also found to be significantly related to purchase intention. Ethical and materialistic consumers were less likely to report prior purchase of counterfeits. Also, gender moderates this relationship as females were reported to be
more concerned with these two variables when identifying their purchasing intentions. The results show that increasing awareness and knowledge of undergraduate students on the impact of counterfeiting can lead to more ethical purchasing behaviors. However, limitations where majority
respondents were Chinese and are only from limited areas makes generalizing findings to all undergraduate students across Malaysia inappropriate. This study further elaborates the demand of counterfeit goods through the effects of ethics and materialism. Improved efforts against counterfeiting can now be made by altering consumers’ ethical values and exploiting their materialistic tendencies. |
| first_indexed | 2025-11-14T21:12:40Z |
| format | Conference or Workshop Item |
| id | sunway-183 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:12:40Z |
| publishDate | 2013 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-1832020-10-12T07:09:34Z http://eprints.sunway.edu.my/183/ The purchase intention of Malaysian undergraduate students in regards to counterfeit luxury goods and its relationship with materialistic and ethical values Ong, Derek Lai Teik * Ahmad Khairul Ariffin bin Kamaruddin, * Bulathsinghalage, Channaka Nadira * Seneviratne, Luke Aaron H Social Sciences (General) This study aims to measure Malaysian undergraduate students’ ethical and materialistic values, and their relationships with the purchase intention of non-deceptive luxury counterfeit goods. 200 questionnaires were distributed physically and via online. Items were adapted from the Muncy-Vitell, Spears-Singh and Belks scales to measure ethics, purchase intention and materialism respectively. Findings showed a significant relationship between ethics and materialism exists as respondents who are reported to be ethical were also materialistic. These variables were also found to be significantly related to purchase intention. Ethical and materialistic consumers were less likely to report prior purchase of counterfeits. Also, gender moderates this relationship as females were reported to be more concerned with these two variables when identifying their purchasing intentions. The results show that increasing awareness and knowledge of undergraduate students on the impact of counterfeiting can lead to more ethical purchasing behaviors. However, limitations where majority respondents were Chinese and are only from limited areas makes generalizing findings to all undergraduate students across Malaysia inappropriate. This study further elaborates the demand of counterfeit goods through the effects of ethics and materialism. Improved efforts against counterfeiting can now be made by altering consumers’ ethical values and exploiting their materialistic tendencies. 2013 Conference or Workshop Item PeerReviewed text en http://eprints.sunway.edu.my/183/1/Derek%20Ong%20-%20The%20Purchase%20Intention%20of%20Malaysian%20Undergraduate%20Students.pdf Ong, Derek Lai Teik * and Ahmad Khairul Ariffin bin Kamaruddin, * and Bulathsinghalage, Channaka Nadira * and Seneviratne, Luke Aaron (2013) The purchase intention of Malaysian undergraduate students in regards to counterfeit luxury goods and its relationship with materialistic and ethical values. In: IBIMA Conference on Entrepreneurship Vision 2020: Innovation, Real Estate Investment, Development Sustainability, and Economic Growth (20th), 25 - 26 March 2013, Kuala Lumpur. (Submitted) |
| spellingShingle | H Social Sciences (General) Ong, Derek Lai Teik * Ahmad Khairul Ariffin bin Kamaruddin, * Bulathsinghalage, Channaka Nadira * Seneviratne, Luke Aaron The purchase intention of Malaysian undergraduate students in regards to counterfeit luxury goods and its relationship with materialistic and ethical values |
| title | The purchase intention of Malaysian undergraduate students in
regards to counterfeit luxury goods and its relationship with
materialistic and ethical values |
| title_full | The purchase intention of Malaysian undergraduate students in
regards to counterfeit luxury goods and its relationship with
materialistic and ethical values |
| title_fullStr | The purchase intention of Malaysian undergraduate students in
regards to counterfeit luxury goods and its relationship with
materialistic and ethical values |
| title_full_unstemmed | The purchase intention of Malaysian undergraduate students in
regards to counterfeit luxury goods and its relationship with
materialistic and ethical values |
| title_short | The purchase intention of Malaysian undergraduate students in
regards to counterfeit luxury goods and its relationship with
materialistic and ethical values |
| title_sort | purchase intention of malaysian undergraduate students in
regards to counterfeit luxury goods and its relationship with
materialistic and ethical values |
| topic | H Social Sciences (General) |
| url | http://eprints.sunway.edu.my/183/ http://eprints.sunway.edu.my/183/1/Derek%20Ong%20-%20The%20Purchase%20Intention%20of%20Malaysian%20Undergraduate%20Students.pdf |