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Brand image as the competitive edge for hospitals in medical tourism

Purpose – Following promising growth of the international medical tourism industry, competitions within the global market have escalated tremendously with increased involvement by numerous healthcare providers to acquire a share of its disposable income. The brand reputation would hereby play a det...

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Bibliographic Details
Main Authors:	Cham, Tat Huei, Cheng, Boon Liat , Low, M. P., Cheok, Jason
Format:	Article
Language:	English
Published:	Emerald 2021
Subjects:	G 154.9 Tourism
Online Access:	http://eprints.sunway.edu.my/1821/ http://eprints.sunway.edu.my/1821/1/Brand%20Image.pdf

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