Brand image as the competitive edge for hospitals in medical tourism
Purpose – Following promising growth of the international medical tourism industry, competitions within the global market have escalated tremendously with increased involvement by numerous healthcare providers to acquire a share of its disposable income. The brand reputation would hereby play a det...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald
2021
|
| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1821/ http://eprints.sunway.edu.my/1821/1/Brand%20Image.pdf |