The influence of national cultural attributes on locally produced designs: Case study of Malaysian design
This paper examines the influence of national cultural attributes on locally produced designs (i.e. comics, animation, commercial advertisements, printed materials and graphics). Drawing from the inconsistent results of past literature on influences of national cultural attributes on design; it is...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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The International Academic Forum (IAFOR)
2021
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1795/ http://eprints.sunway.edu.my/1795/1/Siek%20Influence%20of%20National.pdf |
| _version_ | 1848802136151818240 |
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| author | Siek, Perline Hwee Ling * Lee, Cheng Ean Catherine * |
| author_facet | Siek, Perline Hwee Ling * Lee, Cheng Ean Catherine * |
| author_sort | Siek, Perline Hwee Ling * |
| building | SU Institutional Repository |
| collection | Online Access |
| description | This paper examines the influence of national cultural attributes on locally produced designs (i.e. comics, animation, commercial advertisements, printed materials and graphics). Drawing from the inconsistent results of past literature on influences of national cultural attributes on
design; it is considered an under-researched area of the important role of cultural values on designs, specifically in the Malaysia context, in which cultural differences among different ethnic groups exist. Because of the paucity of research in this area, this study adopted a quantitative research approach with results derived from the content-analysis of 18 Malaysian designs using a visual preference survey by six experts from the design industry in Malaysia.
This study incorporates two stages of sample screenings of a visual preference survey with brief interviews; results show that Malaysian designs need to adhere strictly to requirements and specifications set by the Malaysian authorities; incorporation of Islamic values and code
of conduct to reflect the racial harmony and national ideology; and some unique characteristics of the respective ethnic groups in Malaysia were not upheld, thus, they gradually disappeared and/or were blended in the designs. The results and discussion from this study extend the
literature on Malaysian design and provide practical implications on how local design industries could produce designs which abide by the boundaries of a Malaysian pluralistic society. |
| first_indexed | 2025-11-14T21:18:33Z |
| format | Article |
| id | sunway-1795 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:18:33Z |
| publishDate | 2021 |
| publisher | The International Academic Forum (IAFOR) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-17952023-08-03T13:16:46Z http://eprints.sunway.edu.my/1795/ The influence of national cultural attributes on locally produced designs: Case study of Malaysian design Siek, Perline Hwee Ling * Lee, Cheng Ean Catherine * N Visual arts (General) For photography, see TR This paper examines the influence of national cultural attributes on locally produced designs (i.e. comics, animation, commercial advertisements, printed materials and graphics). Drawing from the inconsistent results of past literature on influences of national cultural attributes on design; it is considered an under-researched area of the important role of cultural values on designs, specifically in the Malaysia context, in which cultural differences among different ethnic groups exist. Because of the paucity of research in this area, this study adopted a quantitative research approach with results derived from the content-analysis of 18 Malaysian designs using a visual preference survey by six experts from the design industry in Malaysia. This study incorporates two stages of sample screenings of a visual preference survey with brief interviews; results show that Malaysian designs need to adhere strictly to requirements and specifications set by the Malaysian authorities; incorporation of Islamic values and code of conduct to reflect the racial harmony and national ideology; and some unique characteristics of the respective ethnic groups in Malaysia were not upheld, thus, they gradually disappeared and/or were blended in the designs. The results and discussion from this study extend the literature on Malaysian design and provide practical implications on how local design industries could produce designs which abide by the boundaries of a Malaysian pluralistic society. The International Academic Forum (IAFOR) 2021 Article PeerReviewed text en cc_by_nc_4 http://eprints.sunway.edu.my/1795/1/Siek%20Influence%20of%20National.pdf Siek, Perline Hwee Ling * and Lee, Cheng Ean Catherine * (2021) The influence of national cultural attributes on locally produced designs: Case study of Malaysian design. IAFOR Journal of Cultural Studies, 6 (1). ISSN 2187-4905 http://doi.org/10.22492/ijcs.6.1 doi:10.22492/ijcs.6.1 |
| spellingShingle | N Visual arts (General) For photography, see TR Siek, Perline Hwee Ling * Lee, Cheng Ean Catherine * The influence of national cultural attributes on locally produced designs: Case study of Malaysian design |
| title | The influence of national cultural attributes on locally produced designs: Case study of Malaysian design |
| title_full | The influence of national cultural attributes on locally produced designs: Case study of Malaysian design |
| title_fullStr | The influence of national cultural attributes on locally produced designs: Case study of Malaysian design |
| title_full_unstemmed | The influence of national cultural attributes on locally produced designs: Case study of Malaysian design |
| title_short | The influence of national cultural attributes on locally produced designs: Case study of Malaysian design |
| title_sort | influence of national cultural attributes on locally produced designs: case study of malaysian design |
| topic | N Visual arts (General) For photography, see TR |
| url | http://eprints.sunway.edu.my/1795/ http://eprints.sunway.edu.my/1795/ http://eprints.sunway.edu.my/1795/ http://eprints.sunway.edu.my/1795/1/Siek%20Influence%20of%20National.pdf |