Improving students engagement through social media: A case study of a private university in Malaysia using Facebook
This research looks into implementation of Facebook in six different courses covering Science, Engineering and Technology subjects. The initial purpose of using Facebook in the class is to communicate with the students more effectively, as communication through the formal channel (through learn mana...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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International Academy Publishing (IAP)
2014
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1737/ http://eprints.sunway.edu.my/1737/1/Sim%20TY%20ijeee%20improving%20students%20engagement%20through%20social%20media_2.pdf |
| _version_ | 1848802122686005248 |
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| author | Sim, Tze Ying * Dewika, M * Devandran, A. * |
| author_facet | Sim, Tze Ying * Dewika, M * Devandran, A. * |
| author_sort | Sim, Tze Ying * |
| building | SU Institutional Repository |
| collection | Online Access |
| description | This research looks into implementation of Facebook in six different courses covering Science, Engineering and Technology subjects. The initial purpose of using Facebook in the class is to communicate with the students more effectively, as communication through the formal channel (through learn management system) had not been successful. It is expected that by sending two to three notices per week to the students as a gentle reminder for reading material, assignments or even tests, students would be
more motivated to engage in the course content. The research results showed that students are positive in
using Facebook as an engagement tool. The engagement also encourages their participation in class, and enhances their interest towards the subject content. Features that influenced this engagement are also looked into. |
| first_indexed | 2025-11-14T21:18:20Z |
| format | Article |
| id | sunway-1737 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:18:20Z |
| publishDate | 2014 |
| publisher | International Academy Publishing (IAP) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-17372021-04-26T02:40:11Z http://eprints.sunway.edu.my/1737/ Improving students engagement through social media: A case study of a private university in Malaysia using Facebook Sim, Tze Ying * Dewika, M * Devandran, A. * LB2300 Higher Education This research looks into implementation of Facebook in six different courses covering Science, Engineering and Technology subjects. The initial purpose of using Facebook in the class is to communicate with the students more effectively, as communication through the formal channel (through learn management system) had not been successful. It is expected that by sending two to three notices per week to the students as a gentle reminder for reading material, assignments or even tests, students would be more motivated to engage in the course content. The research results showed that students are positive in using Facebook as an engagement tool. The engagement also encourages their participation in class, and enhances their interest towards the subject content. Features that influenced this engagement are also looked into. International Academy Publishing (IAP) 2014 Article PeerReviewed text en cc_by_nc_4 http://eprints.sunway.edu.my/1737/1/Sim%20TY%20ijeee%20improving%20students%20engagement%20through%20social%20media_2.pdf Sim, Tze Ying * and Dewika, M * and Devandran, A. * (2014) Improving students engagement through social media: A case study of a private university in Malaysia using Facebook. International Journal of e-Education, e-Business, e-Management and e-Learning, 4 (6). pp. 354-396. ISSN 2010-3654 |
| spellingShingle | LB2300 Higher Education Sim, Tze Ying * Dewika, M * Devandran, A. * Improving students engagement through social media: A case study of a private university in Malaysia using Facebook |
| title | Improving students engagement through social media: A case study of a private university in Malaysia using Facebook |
| title_full | Improving students engagement through social media: A case study of a private university in Malaysia using Facebook |
| title_fullStr | Improving students engagement through social media: A case study of a private university in Malaysia using Facebook |
| title_full_unstemmed | Improving students engagement through social media: A case study of a private university in Malaysia using Facebook |
| title_short | Improving students engagement through social media: A case study of a private university in Malaysia using Facebook |
| title_sort | improving students engagement through social media: a case study of a private university in malaysia using facebook |
| topic | LB2300 Higher Education |
| url | http://eprints.sunway.edu.my/1737/ http://eprints.sunway.edu.my/1737/1/Sim%20TY%20ijeee%20improving%20students%20engagement%20through%20social%20media_2.pdf |