Perceived satisfaction with sweetened condensed milk in Malaysia

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Perceived satisfaction with sweetened condensed milk in Malaysia

Purpose: This research examined factors that would influence customer satisfaction of premium-priced Brand X sweetened condensed milk among teh-tarik restaurant operators in Peninsular Malaysia. Approach: Past literature suggested that factors such as perceived quality, logistic process responsive...

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Bibliographic Details
Main Authors:	Ong, Victor Ching Poh , Sri Sivabalan Danapalam , Choy, Tuck Yun *
Format:	Conference or Workshop Item
Language:	English
Published:	2012
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/173/ http://eprints.sunway.edu.my/173/1/Victor%20Ong%20-%20Perceived%20Satisfaction%20with%20Sweetened%20Condensed%20Milk%20in%20Malaysia.pdf

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