Perceived satisfaction with sweetened condensed milk in Malaysia
Purpose: This research examined factors that would influence customer satisfaction of premium-priced Brand X sweetened condensed milk among teh-tarik restaurant operators in Peninsular Malaysia. Approach: Past literature suggested that factors such as perceived quality, logistic process responsive...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/173/ http://eprints.sunway.edu.my/173/1/Victor%20Ong%20-%20Perceived%20Satisfaction%20with%20Sweetened%20Condensed%20Milk%20in%20Malaysia.pdf |