Perceived satisfaction with sweetened condensed milk in Malaysia
Purpose: This research examined factors that would influence customer satisfaction of premium-priced Brand X sweetened condensed milk among teh-tarik restaurant operators in Peninsular Malaysia. Approach: Past literature suggested that factors such as perceived quality, logistic process responsive...
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Online Access: | http://eprints.sunway.edu.my/173/ http://eprints.sunway.edu.my/173/1/Victor%20Ong%20-%20Perceived%20Satisfaction%20with%20Sweetened%20Condensed%20Milk%20in%20Malaysia.pdf |
| _version_ | 1848801765312430080 |
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| author | Ong, Victor Ching Poh * Sri Sivabalan Danapalam *, Choy, Tuck Yun * |
| author_facet | Ong, Victor Ching Poh * Sri Sivabalan Danapalam *, Choy, Tuck Yun * |
| author_sort | Ong, Victor Ching Poh * |
| building | SU Institutional Repository |
| collection | Online Access |
| description | Purpose: This research examined factors that would influence customer satisfaction of premium-priced Brand X sweetened condensed milk among teh-tarik restaurant operators in Peninsular Malaysia.
Approach: Past literature suggested that factors such as perceived quality, logistic process responsiveness, sale force effectiveness, brand association and trade promotion would significantly influence customer satisfaction in purchasing a consumer product.This research attempted to affirm that these factors do indeed influence customer satisfaction in the context of Brand X which is a premium brand sweetened condensed milk. A personally-administered questionnaire survey was done to collect data from 80 respondents and which were then statistically analyzed using reliability, correlation and regression analysis.
Findings: Results from the statistical analyses indicated that all the five examined factors are positively correlated with the satisfaction level of Brand X. Furthermore, the factors explained 63.3% of the variance in the respondents' satisfaction with Brand X. |
| first_indexed | 2025-11-14T21:12:39Z |
| format | Conference or Workshop Item |
| id | sunway-173 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:12:39Z |
| publishDate | 2012 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-1732019-06-25T00:55:47Z http://eprints.sunway.edu.my/173/ Perceived satisfaction with sweetened condensed milk in Malaysia Ong, Victor Ching Poh * Sri Sivabalan Danapalam *, Choy, Tuck Yun * HF Commerce Purpose: This research examined factors that would influence customer satisfaction of premium-priced Brand X sweetened condensed milk among teh-tarik restaurant operators in Peninsular Malaysia. Approach: Past literature suggested that factors such as perceived quality, logistic process responsiveness, sale force effectiveness, brand association and trade promotion would significantly influence customer satisfaction in purchasing a consumer product.This research attempted to affirm that these factors do indeed influence customer satisfaction in the context of Brand X which is a premium brand sweetened condensed milk. A personally-administered questionnaire survey was done to collect data from 80 respondents and which were then statistically analyzed using reliability, correlation and regression analysis. Findings: Results from the statistical analyses indicated that all the five examined factors are positively correlated with the satisfaction level of Brand X. Furthermore, the factors explained 63.3% of the variance in the respondents' satisfaction with Brand X. 2012-07-27 Conference or Workshop Item NonPeerReviewed text en http://eprints.sunway.edu.my/173/1/Victor%20Ong%20-%20Perceived%20Satisfaction%20with%20Sweetened%20Condensed%20Milk%20in%20Malaysia.pdf Ong, Victor Ching Poh * and Sri Sivabalan Danapalam *, and Choy, Tuck Yun * (2012) Perceived satisfaction with sweetened condensed milk in Malaysia. In: Annual Conference on Global Economy, Business and Finance, 25 - 28 July 2012, Beijing, China. (Submitted) |
| spellingShingle | HF Commerce Ong, Victor Ching Poh * Sri Sivabalan Danapalam *, Choy, Tuck Yun * Perceived satisfaction with sweetened condensed milk in Malaysia |
| title | Perceived satisfaction with sweetened condensed milk in Malaysia |
| title_full | Perceived satisfaction with sweetened condensed milk in Malaysia |
| title_fullStr | Perceived satisfaction with sweetened condensed milk in Malaysia |
| title_full_unstemmed | Perceived satisfaction with sweetened condensed milk in Malaysia |
| title_short | Perceived satisfaction with sweetened condensed milk in Malaysia |
| title_sort | perceived satisfaction with sweetened condensed milk in malaysia |
| topic | HF Commerce |
| url | http://eprints.sunway.edu.my/173/ http://eprints.sunway.edu.my/173/1/Victor%20Ong%20-%20Perceived%20Satisfaction%20with%20Sweetened%20Condensed%20Milk%20in%20Malaysia.pdf |