Reasons of individuals to trust what they read on social network sites

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Reasons of individuals to trust what they read on social network sites

The rationality of believing a piece of information depends on the level of trust of each individual. To make a purchase decision, an individual has to trust the information they have collected from social media content. That said, to influence an individual’s decision, companies have to obtain an i...

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Bibliographic Details
Main Authors:	Sander, T., Teh, Phoey Lee *
Other Authors:	Rocha, A.
Format:	Book Section
Language:	English
Published:	Springer, Cham 2021
Subjects:	QA75 Electronic computers. Computer science
Online Access:	http://eprints.sunway.edu.my/1714/ http://eprints.sunway.edu.my/1714/1/Teh%20Phoey%20Lee%20Reasons%20of%20individuals.pdf

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