Reasons of individuals to trust what they read on social network sites
The rationality of believing a piece of information depends on the level of trust of each individual. To make a purchase decision, an individual has to trust the information they have collected from social media content. That said, to influence an individual’s decision, companies have to obtain an i...
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| Format: | Book Section |
| Language: | English |
| Published: |
Springer, Cham
2021
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1714/ http://eprints.sunway.edu.my/1714/1/Teh%20Phoey%20Lee%20Reasons%20of%20individuals.pdf |