Reasons of individuals to trust what they read on social network sites
The rationality of believing a piece of information depends on the level of trust of each individual. To make a purchase decision, an individual has to trust the information they have collected from social media content. That said, to influence an individual’s decision, companies have to obtain an i...
| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Springer, Cham
2021
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| Online Access: | http://eprints.sunway.edu.my/1714/ http://eprints.sunway.edu.my/1714/1/Teh%20Phoey%20Lee%20Reasons%20of%20individuals.pdf |
| _version_ | 1848802117805932544 |
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| author | Sander, T. Teh, Phoey Lee * |
| author2 | Rocha, A. |
| author_facet | Rocha, A. Sander, T. Teh, Phoey Lee * |
| author_sort | Sander, T. |
| building | SU Institutional Repository |
| collection | Online Access |
| description | The rationality of believing a piece of information depends on the level of trust of each individual. To make a purchase decision, an individual has to trust the information they have collected from social media content. That said, to influence an individual’s decision, companies have to obtain an individual’s trust successfully. This study aims to investigate what makes an individual trust what they read on social media (SM). Participants of this study are from Germany and United Kingdom (UK). A model is created and tested with regression analysis. That helps to identify the impact experience with social network sites (SNSs) on trust of information in SNSs. The practical outcome is to provide advice to companies whereby to communicate with potential clients to transfer their information successfully and trustworthy. |
| first_indexed | 2025-11-14T21:18:15Z |
| format | Book Section |
| id | sunway-1714 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:18:15Z |
| publishDate | 2021 |
| publisher | Springer, Cham |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-17142021-04-08T09:14:36Z http://eprints.sunway.edu.my/1714/ Reasons of individuals to trust what they read on social network sites Sander, T. Teh, Phoey Lee * QA75 Electronic computers. Computer science The rationality of believing a piece of information depends on the level of trust of each individual. To make a purchase decision, an individual has to trust the information they have collected from social media content. That said, to influence an individual’s decision, companies have to obtain an individual’s trust successfully. This study aims to investigate what makes an individual trust what they read on social media (SM). Participants of this study are from Germany and United Kingdom (UK). A model is created and tested with regression analysis. That helps to identify the impact experience with social network sites (SNSs) on trust of information in SNSs. The practical outcome is to provide advice to companies whereby to communicate with potential clients to transfer their information successfully and trustworthy. Springer, Cham Rocha, A. Adeli, H. Dzemyda, G. Moreira, F. Ramalho, C. A.M 2021-03-29 Book Section PeerReviewed text en cc_by_nc_4 http://eprints.sunway.edu.my/1714/1/Teh%20Phoey%20Lee%20Reasons%20of%20individuals.pdf Sander, T. and Teh, Phoey Lee * (2021) Reasons of individuals to trust what they read on social network sites. In: Trends and Applications in Information Systems and Technologies. WorldCIST 2021. Springer, Cham, pp. 23-33. ISBN 978-3-030-72651-5 http://doi.org/10.1007/978-3-030-72651-5_3 doi:10.1007/978-3-030-72651-5_3 |
| spellingShingle | QA75 Electronic computers. Computer science Sander, T. Teh, Phoey Lee * Reasons of individuals to trust what they read on social network sites |
| title | Reasons of individuals to trust what they read on social network sites |
| title_full | Reasons of individuals to trust what they read on social network sites |
| title_fullStr | Reasons of individuals to trust what they read on social network sites |
| title_full_unstemmed | Reasons of individuals to trust what they read on social network sites |
| title_short | Reasons of individuals to trust what they read on social network sites |
| title_sort | reasons of individuals to trust what they read on social network sites |
| topic | QA75 Electronic computers. Computer science |
| url | http://eprints.sunway.edu.my/1714/ http://eprints.sunway.edu.my/1714/ http://eprints.sunway.edu.my/1714/ http://eprints.sunway.edu.my/1714/1/Teh%20Phoey%20Lee%20Reasons%20of%20individuals.pdf |