Travellers’ destination choice among university students in China amid COVID-19: extending the theory of planned behaviour
Purpose – Prior tourism literature neglected the negative motivational or attitudinal elements influencing individuals’ travel destination decisions. This study aims to examine the relationships between animosity, ethnocentrism, attitude, subjective norm (SN), perceived behavioural control (PBC),...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald
2021
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1591/ http://eprints.sunway.edu.my/1591/1/Philip%20Pong%20Travellers%27%20destination%20choice%20among%20university%20students%20in%20China%20amid%20COVID-19%20-%20Extending%20the%20theory%20of%20planned%20behaviour-Published%20Version.pdf |
| _version_ | 1848802095189196800 |
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| author | Lei, Wang Wong, P. P. W. * Zhang, Qi |
| author_facet | Lei, Wang Wong, P. P. W. * Zhang, Qi |
| author_sort | Lei, Wang |
| building | SU Institutional Repository |
| collection | Online Access |
| description | Purpose – Prior tourism literature neglected the negative motivational or attitudinal elements influencing
individuals’ travel destination decisions. This study aims to examine the relationships between animosity,
ethnocentrism, attitude, subjective norm (SN), perceived behavioural control (PBC), destination overall
image (DOI) and destination visit intention (DVI).
Design/methodology/approach – A quantitative approach was used using a survey methodology involving 402 student responses. The proposed hypotheses were empirically tested with SPSS and AMOS.
Findings – The results demonstrated that animosity and ethnocentrism negatively influenced DOI and
DVI. A positive relationship was reported between attitude, DOI and DVI. Additionally, SN and PBC
positively influenced DVI. Ethnocentrism, PBC and DOI were also identified with statistically significant
differences through gender. Meanwhile, statistically significant differences in attitude, PBC, DOI and DVI
were evident between postgraduate students and the counterparts.
Originality/value – This study extends the existing knowledge on how animosity and ethnocentrism
influenced DOI and DVI in tourism literature and benefitted Western tourism and key stakeholders in tourism |
| first_indexed | 2025-11-14T21:17:54Z |
| format | Article |
| id | sunway-1591 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:17:54Z |
| publishDate | 2021 |
| publisher | Emerald |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-15912021-02-11T07:45:34Z http://eprints.sunway.edu.my/1591/ Travellers’ destination choice among university students in China amid COVID-19: extending the theory of planned behaviour Lei, Wang Wong, P. P. W. * Zhang, Qi HM Sociology TX Home economics Purpose – Prior tourism literature neglected the negative motivational or attitudinal elements influencing individuals’ travel destination decisions. This study aims to examine the relationships between animosity, ethnocentrism, attitude, subjective norm (SN), perceived behavioural control (PBC), destination overall image (DOI) and destination visit intention (DVI). Design/methodology/approach – A quantitative approach was used using a survey methodology involving 402 student responses. The proposed hypotheses were empirically tested with SPSS and AMOS. Findings – The results demonstrated that animosity and ethnocentrism negatively influenced DOI and DVI. A positive relationship was reported between attitude, DOI and DVI. Additionally, SN and PBC positively influenced DVI. Ethnocentrism, PBC and DOI were also identified with statistically significant differences through gender. Meanwhile, statistically significant differences in attitude, PBC, DOI and DVI were evident between postgraduate students and the counterparts. Originality/value – This study extends the existing knowledge on how animosity and ethnocentrism influenced DOI and DVI in tourism literature and benefitted Western tourism and key stakeholders in tourism Emerald 2021-02-04 Article PeerReviewed text en cc_by_nc_4 http://eprints.sunway.edu.my/1591/1/Philip%20Pong%20Travellers%27%20destination%20choice%20among%20university%20students%20in%20China%20amid%20COVID-19%20-%20Extending%20the%20theory%20of%20planned%20behaviour-Published%20Version.pdf Lei, Wang and Wong, P. P. W. * and Zhang, Qi (2021) Travellers’ destination choice among university students in China amid COVID-19: extending the theory of planned behaviour. Tourism Review. ISSN 1660-5373 (In Press) https://www.emerald.com/insight/content/doi/10.1108/TR-06-2020-0269/full/html |
| spellingShingle | HM Sociology TX Home economics Lei, Wang Wong, P. P. W. * Zhang, Qi Travellers’ destination choice among university students in China amid COVID-19: extending the theory of planned behaviour |
| title | Travellers’ destination choice among university students in China amid COVID-19: extending the theory of planned behaviour |
| title_full | Travellers’ destination choice among university students in China amid COVID-19: extending the theory of planned behaviour |
| title_fullStr | Travellers’ destination choice among university students in China amid COVID-19: extending the theory of planned behaviour |
| title_full_unstemmed | Travellers’ destination choice among university students in China amid COVID-19: extending the theory of planned behaviour |
| title_short | Travellers’ destination choice among university students in China amid COVID-19: extending the theory of planned behaviour |
| title_sort | travellers’ destination choice among university students in china amid covid-19: extending the theory of planned behaviour |
| topic | HM Sociology TX Home economics |
| url | http://eprints.sunway.edu.my/1591/ http://eprints.sunway.edu.my/1591/ http://eprints.sunway.edu.my/1591/1/Philip%20Pong%20Travellers%27%20destination%20choice%20among%20university%20students%20in%20China%20amid%20COVID-19%20-%20Extending%20the%20theory%20of%20planned%20behaviour-Published%20Version.pdf |