The impacts of social media advertisements on millennial's consumption

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The impacts of social media advertisements on millennial's consumption

Social media is increasingly being used as a platform to conduct marketing and advertising activities. Organizations spent a lot of money on social media ads to turn prospects into actual consumers. However, some might face the challenge of designing effective social media adver...

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Bibliographic Details
Main Authors:	Izian Idris, , Siti Suhana, A. , Ahmad, A., Wong, Christine Mei Kee
Format:	Article
Language:	English
Published:	The Mattingley Publishing Co., Inc 2020
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/1476/ http://eprints.sunway.edu.my/1476/1/Idris%20Impacts%20of%20Social%20Media.pdf

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