The impacts of social media advertisements on millennial's consumption

Social media is increasingly being used as a platform to conduct marketing and advertising activities. Organizations spent a lot of money on social media ads to turn prospects into actual consumers. However, some might face the challenge of designing effective social media adver...

Full description

Bibliographic Details
Main Authors: Izian Idris, *, Siti Suhana, A. *, Ahmad, A., Wong, Christine Mei Kee
Format: Article
Language:English
Published: The Mattingley Publishing Co., Inc 2020
Subjects:
Online Access:http://eprints.sunway.edu.my/1476/
http://eprints.sunway.edu.my/1476/1/Idris%20Impacts%20of%20Social%20Media.pdf