Perception of muslim consumers towards halal branding in advertising

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Perception of muslim consumers towards halal branding in advertising

The study is an eye opener into areas of Islamic Marketing that are becoming more substantial and have not been addressed. In advertisements, Halal is considered a brand that holds significant value for Muslim consumers. Furthermore, Halal branding especially in advertising has emerged as a new type...

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Bibliographic Details
Main Authors:	Izian Idris, , Alias, S. S. , Singh, S. K. N. *
Format:	Article
Published:	Lifescience Global 2020
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/1467/

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