Impact of the first phase of movement control order during the COVID-19 pandemic in Malaysia on purchasing behavior of Malaysian consumers
With the COVID-19 pandemic, countries around the world are affected and taking drastic steps to curb the spread of the virus by implementing Movement Control Order (MCO) and lockdowns. The feeling of depression and uncertainty of many Malaysians have resulted into a sense of panic and fear. The aim...
| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
BP Services
2020
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1422/ |