Differences in visual-textual platforms, technical-strategic communication & professionalism vs encroachment between Malaysian & American PR practitioners' social media practices.
Social media platforms and their affordances are found by researchers to affect the public relations (PR) industry and its practitioners’ tasks. Wright and Hinson’s (2015, 2016, 2017) longitudinal studies showed digital media including online social network sites drastically changing the way PR is p...
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| Format: | Article |
| Language: | English |
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School of Media and Communication, Taylor's University Malaysia
2020
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| Online Access: | http://eprints.sunway.edu.my/1342/ http://eprints.sunway.edu.my/1342/1/Catherine%20Lee%20Differences%20in%20visual.pdf |
| _version_ | 1848802032990814208 |
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| author | Chuan, Tek Pheung Lee, Cheng Ean Catherine * Lim, Siz Siz |
| author_facet | Chuan, Tek Pheung Lee, Cheng Ean Catherine * Lim, Siz Siz |
| author_sort | Chuan, Tek Pheung |
| building | SU Institutional Repository |
| collection | Online Access |
| description | Social media platforms and their affordances are found by researchers to affect the public relations (PR) industry and its practitioners’ tasks. Wright and Hinson’s (2015, 2016, 2017) longitudinal studies showed digital media including online social network sites drastically changing the way PR is practised in the United States. This current localised research adapted and modified Wright and Hinson’s quantitative survey instrument to compare Malaysian and American PR professionals’ social media practices. This
exploratory study provides comparative insights into the two countries’ PR practitioners’ preference for visual versus textual-based platforms, technical versus strategic perspectives of social media, and professional PR versus encroachment by marketing. The Internet-based survey (N=95; reliability α=0.782) found differences between Malaysian and American PR practitioners in terms of average time
spent on social-media based tasks (above—below 50% majority, respectively); types of social-media
platforms preferred for PR work— notably Pinterest and Snapchat (Malaysian) versus Twitter and LinkedIn (American); and the department in charge of social media communication— digital/social media and marketing in Malaysia versus communication/PR in the US. |
| first_indexed | 2025-11-14T21:16:54Z |
| format | Article |
| id | sunway-1342 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:16:54Z |
| publishDate | 2020 |
| publisher | School of Media and Communication, Taylor's University Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-13422023-08-07T07:39:41Z http://eprints.sunway.edu.my/1342/ Differences in visual-textual platforms, technical-strategic communication & professionalism vs encroachment between Malaysian & American PR practitioners' social media practices. Chuan, Tek Pheung Lee, Cheng Ean Catherine * Lim, Siz Siz HM Sociology T Technology (General) Social media platforms and their affordances are found by researchers to affect the public relations (PR) industry and its practitioners’ tasks. Wright and Hinson’s (2015, 2016, 2017) longitudinal studies showed digital media including online social network sites drastically changing the way PR is practised in the United States. This current localised research adapted and modified Wright and Hinson’s quantitative survey instrument to compare Malaysian and American PR professionals’ social media practices. This exploratory study provides comparative insights into the two countries’ PR practitioners’ preference for visual versus textual-based platforms, technical versus strategic perspectives of social media, and professional PR versus encroachment by marketing. The Internet-based survey (N=95; reliability α=0.782) found differences between Malaysian and American PR practitioners in terms of average time spent on social-media based tasks (above—below 50% majority, respectively); types of social-media platforms preferred for PR work— notably Pinterest and Snapchat (Malaysian) versus Twitter and LinkedIn (American); and the department in charge of social media communication— digital/social media and marketing in Malaysia versus communication/PR in the US. School of Media and Communication, Taylor's University Malaysia 2020 Article PeerReviewed text en cc_by_nc_4 http://eprints.sunway.edu.my/1342/1/Catherine%20Lee%20Differences%20in%20visual.pdf Chuan, Tek Pheung and Lee, Cheng Ean Catherine * and Lim, Siz Siz (2020) Differences in visual-textual platforms, technical-strategic communication & professionalism vs encroachment between Malaysian & American PR practitioners' social media practices. SEARCH Journal of Media and Communication Research. pp. 173-187. ISSN 2672 7080 http://search.taylors.edu.my/#special |
| spellingShingle | HM Sociology T Technology (General) Chuan, Tek Pheung Lee, Cheng Ean Catherine * Lim, Siz Siz Differences in visual-textual platforms, technical-strategic communication & professionalism vs encroachment between Malaysian & American PR practitioners' social media practices. |
| title | Differences in visual-textual platforms, technical-strategic communication & professionalism vs encroachment between Malaysian & American PR practitioners' social media practices. |
| title_full | Differences in visual-textual platforms, technical-strategic communication & professionalism vs encroachment between Malaysian & American PR practitioners' social media practices. |
| title_fullStr | Differences in visual-textual platforms, technical-strategic communication & professionalism vs encroachment between Malaysian & American PR practitioners' social media practices. |
| title_full_unstemmed | Differences in visual-textual platforms, technical-strategic communication & professionalism vs encroachment between Malaysian & American PR practitioners' social media practices. |
| title_short | Differences in visual-textual platforms, technical-strategic communication & professionalism vs encroachment between Malaysian & American PR practitioners' social media practices. |
| title_sort | differences in visual-textual platforms, technical-strategic communication & professionalism vs encroachment between malaysian & american pr practitioners' social media practices. |
| topic | HM Sociology T Technology (General) |
| url | http://eprints.sunway.edu.my/1342/ http://eprints.sunway.edu.my/1342/ http://eprints.sunway.edu.my/1342/1/Catherine%20Lee%20Differences%20in%20visual.pdf |