Deciphering food hawkerpreneurship: Challenges and success factors in franchising street food businesses in Malaysia

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Deciphering food hawkerpreneurship: Challenges and success factors in franchising street food businesses in Malaysia

This study investigates the challenges and identifies the critical success factors in transforming traditional hawker food into a franchisable business, principally within the context of Malaysia. This study aims to provide guidelines that could support the process of enterprising traditional stre...

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Bibliographic Details
Main Authors:	Chong, Daniel Ka Leong , Stephenson, M. L.
Format:	Article
Language:	English
Published:	SAGE 2020
Subjects:	HF Commerce TX Home economics
Online Access:	http://eprints.sunway.edu.my/1312/ http://eprints.sunway.edu.my/1312/1/Daniel%20Chong%20Deciphering%20Food%20Hawkerpreneurship.Final%2026.03.2020_%20%28002%29.pdf

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