Deciphering food hawkerpreneurship: Challenges and success factors in franchising street food businesses in Malaysia
This study investigates the challenges and identifies the critical success factors in transforming traditional hawker food into a franchisable business, principally within the context of Malaysia. This study aims to provide guidelines that could support the process of enterprising traditional stre...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE
2020
|
| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1312/ http://eprints.sunway.edu.my/1312/1/Daniel%20Chong%20Deciphering%20Food%20Hawkerpreneurship.Final%2026.03.2020_%20%28002%29.pdf |