Trends in consumer behaviour and accommodation choice: perspectives from India
This research analyses tourist’s characteristics and accommodation choice in Nainital, a renowned British-era hill station in India. Questionnaires were administered to a convenience sample of 200 visitors at tourist host-spots. Descriptive and factorial statistics reveal five principal factors that...
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| Format: | Article |
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Routledge
2020
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| Online Access: | http://eprints.sunway.edu.my/1285/ |