The uses and impact of social and emerging media on public relations practices in Malaysia
Research has shown that social media has been widely discussed among public relations practitioners and scholars in relation to how it has changed public relations practices. A study by Wright and Hinson (2017) revealed that public relations practitioners continue to strongly agree that social and...
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| Format: | Article |
| Language: | English |
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University of Newcastle, Australia
2020
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| Online Access: | http://eprints.sunway.edu.my/1272/ http://eprints.sunway.edu.my/1272/1/Catherine%20Cheng%20Ean%20APPRJ_Lee_volume22_2020.pdf |
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| author | Lee, Cheng Ean Catherine * Ong, May Kay * Lim, Siz Siz Chuan, Tek Pheung |
| author_facet | Lee, Cheng Ean Catherine * Ong, May Kay * Lim, Siz Siz Chuan, Tek Pheung |
| author_sort | Lee, Cheng Ean Catherine * |
| building | SU Institutional Repository |
| collection | Online Access |
| description | Research has shown that social media has been widely discussed among public relations practitioners and scholars in relation to how it has changed public relations
practices. A study by Wright and Hinson (2017) revealed that public relations practitioners continue to strongly agree that social and other emerging media technologies have brought dramatic changes to how public relations is practiced in the United States of America. In the Malaysian context, the explosion in social media, especially social networking site such as Facebook, has caused many public
relations practitioners to recognise the need to embrace these new media for effective communication with the internal and external audiences. Drawing on Wright
and Hinson’s (2016) survey instrument, this study measured the actual use of social and other emerging media by public relations practitioners in Malaysia, and explored
its impact on public relations practices. Through a web-based survey, this study found evidence that public relations practitioners in Malaysia have frequently used
social media especially Facebook, Instagram and LinkedIn. On average, they spent approximately 26% to 50% of their working time using social and emerging media for
public relations and communications activities. The results of this study provide useful insights for academics, researchers and public relations practitioners on how
social and emerging media technologies are used in the Malaysian public relations industry. |
| first_indexed | 2025-11-14T21:16:37Z |
| format | Article |
| id | sunway-1272 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:16:37Z |
| publishDate | 2020 |
| publisher | University of Newcastle, Australia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-12722023-08-07T07:39:09Z http://eprints.sunway.edu.my/1272/ The uses and impact of social and emerging media on public relations practices in Malaysia Lee, Cheng Ean Catherine * Ong, May Kay * Lim, Siz Siz Chuan, Tek Pheung HM Sociology Research has shown that social media has been widely discussed among public relations practitioners and scholars in relation to how it has changed public relations practices. A study by Wright and Hinson (2017) revealed that public relations practitioners continue to strongly agree that social and other emerging media technologies have brought dramatic changes to how public relations is practiced in the United States of America. In the Malaysian context, the explosion in social media, especially social networking site such as Facebook, has caused many public relations practitioners to recognise the need to embrace these new media for effective communication with the internal and external audiences. Drawing on Wright and Hinson’s (2016) survey instrument, this study measured the actual use of social and other emerging media by public relations practitioners in Malaysia, and explored its impact on public relations practices. Through a web-based survey, this study found evidence that public relations practitioners in Malaysia have frequently used social media especially Facebook, Instagram and LinkedIn. On average, they spent approximately 26% to 50% of their working time using social and emerging media for public relations and communications activities. The results of this study provide useful insights for academics, researchers and public relations practitioners on how social and emerging media technologies are used in the Malaysian public relations industry. University of Newcastle, Australia 2020-05 Article PeerReviewed text en cc_by_nc_4 http://eprints.sunway.edu.my/1272/1/Catherine%20Cheng%20Ean%20APPRJ_Lee_volume22_2020.pdf Lee, Cheng Ean Catherine * and Ong, May Kay * and Lim, Siz Siz and Chuan, Tek Pheung (2020) The uses and impact of social and emerging media on public relations practices in Malaysia. Asia Pacific Public Relations Journal, APPRJ, 22. pp. 1-15. ISSN 1839-8227 |
| spellingShingle | HM Sociology Lee, Cheng Ean Catherine * Ong, May Kay * Lim, Siz Siz Chuan, Tek Pheung The uses and impact of social and emerging media on public relations practices in Malaysia |
| title | The uses and impact of social and emerging media on public relations practices in Malaysia |
| title_full | The uses and impact of social and emerging media on public relations practices in Malaysia |
| title_fullStr | The uses and impact of social and emerging media on public relations practices in Malaysia |
| title_full_unstemmed | The uses and impact of social and emerging media on public relations practices in Malaysia |
| title_short | The uses and impact of social and emerging media on public relations practices in Malaysia |
| title_sort | uses and impact of social and emerging media on public relations practices in malaysia |
| topic | HM Sociology |
| url | http://eprints.sunway.edu.my/1272/ http://eprints.sunway.edu.my/1272/1/Catherine%20Cheng%20Ean%20APPRJ_Lee_volume22_2020.pdf |